SIDDHARTH SAPRE
My work in advertising so far has predominantly been about scripts and social media copy for:
...AND MORE!
The ask was to generate UGC for Bingo Mad Angles by using the premise of its old TVC - Uss Raat Kya Hua Tha, and turning this into a mystery for their Instagram audience to solve.
The result was an award-winning AI campaign featuring a gallery of memes that were created using the audience's wackiest theories and the power of generative AI.
Role: Copywriter
Agency: Pixelfox
AWARDS WON
Since Orry began trending, Bingo Mad Angles wanted to tap into Orry's omnipresence while staying true to their wacky sense of humour.
The result was a reel that blended Orry's hilarious clips, Bingo Mad Angles' iconic ads, and a touch of generative AI that traced Orry's contributions to the most iconic triangles of the world.
Role: Scriptwriter
Agency: Pixelfox
The ask was to craft a film for International Women's Day which confronted the stereotypes and labels inflicted on women. The result was a spoken-word film that challenged these norms.
Role: Scriptwriter
Agency: Pixelfox
The ask was to make a Children's Day film for Lighthouse Learning using generative AI, which celebrates the unbridled imagination of a child, and the role it plays in shaping our future.
Role: Scriptwriter
Agency: Pixelfox
The ask was to make a location AV for House of Hiranandani's upcoming project in Kalyan, showcasing the luxury living it offers.
Role: Scriptwriter
Agency: Pixelfox
#WhenInSeoul was a campaign aimed at highlighting a culinary as well as cultural collaboration between Conrad Seoul and Conrad Bengaluru.
Role: Copywriter & Scriptwriter
Agency: Pixelfox
#SavourTheLegacy was a campaign aimed at announcing the launch of a new menu at Indian Durbar, one of the restaurants at Conrad Bengaluru, with a special focus on its Lucknowi inspirations.
The ask was to annouce the launch of GeniusINSPECT, a new feature in ClaimGenius’s suite of inspection tools, that identifies unrelated prior damage using point of impact prediction, so that insurers can assess only the damage relevant to the claim.
Role: Copywriter
Agency: Salmon & Co.
Other writing samples can be found here.